Vail, Colorado, is a popular destination for both summer and winter vacationers, attracting 1.3 million tourists annually.
As a vacation rental property owner in Vail, there's no doubt you have your choice of location spot on. However, as the number of vacation rentals continues to increase, coupled with fierce competition from resorts and hotels, it's essential to know how to stand out and attract customers, especially online.
This article fleshes out a few vacations rental marketing strategies you can use to maximize your property's digital presence.
1. Build an Independent Website
Many vacation rental owners list their properties on online marketplaces for short-term stays, such as Airbnb, Booking.com, and Vrbo. While these platforms can be a steady source of bookings, you don't have much control over your listing's exposure. As more Vail rentals get listed on these platforms, guests will have a wide variety of rentals to choose from, possibly resulting in a bookings decline.
Building a standalone website for your rental gives you greater control over your digital marketing, and it's one of the most powerful ways to establish an online presence.
In addition to being well-designed, the website must be optimized for search engines. You want the website to appear on searches of people who go on Google and other search engines to look for vacation rentals in Vail.
2. Start Blogging
Building a vacation rental website is a good place to start, but on its own, it won't bring you the online success you're after. Combined with blogging, your website can solidify its presence on the web.
The numbers don't lie. Businesses that blog get 55% more traffic to their website. This is because these websites do well on search engine rankings.
There isn't a shortage of things to blog about as a vacation host in Vail. You can talk about the various things to do, tourist attractions, and even what guests should consider when choosing a vacation rental.
If creating content isn't your strong suit, you can always outsource the job to a content marketing agency.
3. Go Big on Social Media
How many times have you discovered stunning places to visit when scrolling through your social media feed? Countless times, no doubt.
Social media is a powerful tool vacation rental owners can use to increase the online visibility of their properties. Creating an Instagram account for your rental and sharing regular posts and reels, for example, can draw in an audience.
The key to successful social media marketing is using the right platform. If you're targeting younger guests, for instance, you shouldn't focus on Facebook. Gen Zers and younger millennials are using TikTok and Snapchat.
Embrace Vacation Rental Marketing Strategies for the Digital Age
There's a lot of skiing, golfing, hiking, and snowboarding to do in this small town. After all these activities, the tourists need somewhere to enjoy some sleep and quiet.
You need a digital marketing plan to give your vacation rental the online visibility it needs to attract these guests. Start by implementing these vacation rental marketing strategies. If it sounds like a lot of work, let the professionals do it for you.
At PMI Vail, we're experts in marketing and managing vacation rental properties in Vail, Colorado. We're part of a franchise that's been in business for 20 years and you can count on us to deliver.
Contact our team for more information.